A well-designed logo is important in several ways. Graphic materials, conventional means of advertising, media in digital spaces, among others.
Types of logo
There are four general categories of logos: textual, illustrated, symbolic, and a combination of these three.
Textual logos use recognizable words that appear in unique fonts, shapes and sizes. Example: Walt Disney.
Illustrated logos consist of a drawing used as a logo. Example: Pepsi’s red, white and blue circle.
Symbolic logos tend to be abstract in design and can work well internationally. Example: The Nike symbol.
Finally, mixed logos are those that include elements from the three previous types. Example: Post Office Logo.
To help you know the importance of this symbol in your company, the main benefits that a logo can bring:
1 – Credibility
Logically plan a simple and direct logo, where your company’s message is explicit, ideally for your customers/users to remember your services or products when they see it anywhere. It is obvious that depending on the experience they (customers) had in your company, it will be a good or bad memory.
A company that has credibility attracts new customers and grows without difficulties in the market.
2 – Professionalism
A company without a logo does not pass credibility. Therefore, a well-designed logo shows the main values of the company, so the customer understands everything your business has to offer.
3 – Communication
A well-planned logo awakens feelings and impressions in your audience, such as: curiosity, happiness, urgency, among others. Communicating with your customers brings benefits both to them and to the company, and these benefits must be treated with due importance.
4 – Identity
A well-thought-out logo can portray your company’s identity and differential. It is necessary to study and develop a logo consistent with your enterprise, what cannot be done is to neglect this symbol that can be converted into sales and appreciation of our service.